The world is
awash is advertisement of Black Friday. There are so many door-busters being
announced that I fear on Saturday the 29th there shant be door left
upon hinges anywhere.
Americans
spent five-and-a-half billion dollars during Small Business Saturday last year.
To expand on the success of the
main-street phenomenon the US Small
Business Association (SBA) and the National Restaurant Association is calling
on you to take the next step: As, you “shop small” this Saturday you are
encourage to “dine small” when the shopping bags are full.
Just as the
idea behind shopping small is to avoid the big boxes so the idea behind dining
small is to avoid the ‘big plates.’ Avoid the Buffalo Wild Wings and the
Applebees in favor of the 1481s
and Pheasant Diners.
Maria
Contreras-Sweet, SBA Administrator, tells us, “We’re … encouraging small
business merchants to extend their hours so they can take advantage of
increased nighttime foot traffic.”
‘Mom and
Pop’ restaurants, like other local small business, keep nearly all their
revenue in the community where they reside. Further, small restaurants serve as
incubators for future food service entrepreneurs.
“Nine out of
10 restaurants have less than 50 employees, and 80 percent of restaurant owners
start their careers in entry-level positions,” continues Contreras-Sweet.
Small
Business Saturday has gathered a great deal of momentum in the five years since
its conception. As a result, there are many resources available for small
business and small restaurants to help promote the shop small and dine small
theme.
Visit the
SBA website for numerous links or find links on cardinaldialogue.blogspot.com
to small business resources. If you are feeling especially lazy all you need to
do is Google “Small Business Saturday” and you will find a huge amount of
resources at your fingertips. You can Tweet the shop small movement online
right now with #shopsmall and
#dinesmall.
Several of
the local businesses will be extending their hours over the holiday season and
you can support them by participating in the Arlington Chamber of Commerce
“Christmas in Arlington” from 2-7pm on December 12th.
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